Katelyn Jetelina, MPH PhD—epidemiologist and scientific communicator—will share the lessons she learned during COVID-19 of rapidly communicating and translating public health science to the general public and trusted messengers. She will share pro tips along the way so epidemiologists can integrate effective communication into every aspect of their job to positively impact their community.

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Lesson 1 Integrating Knowledge Translation into Public Health Practice

By the end of the lesson, participants will be able to:

1. Distinguish the difference between scientific writing with scientific communication to the public.
2. List and apply four key considerations before developing content for knowledge translation.
3. Define the key principles of information design, including clarity, simplicity, hierarchy, and visual appeal. 
4. Describe the role of visual elements, such as images, charts, graphs, icons, and typography, in enhancing the clarity and accessibility of written products. 
5. List several user-centered design methodologies and how they can provide critical feedback to communication strategies. 
6. Use social listening, such as focus groups, readability assessments, and usability testing, to gather feedback from target audiences and iteratively improve the design and content of public health written materials. 

This training series was funded by CDC Cooperative Agreement No: 1 NU38OT000297-03-00. The contents of this training are solely the responsibility of the authors and do not necessarily represent the official views of CDC.

• 1.8 – Data Analytics and Assessment Skills – Interprets results from data analysis
• 2.2 – Public Health Sciences Skills – Collaborates with others to support public health activities
• 3.1 – Communication Skills – Determines communication strategies
• 3.3 – Communication Skills – Facilitates accessible communication among individuals, groups, and organizations
• 3.4 – Communication Skills – Disseminates messages to internal and external audiences
• 4.2 – Community Partnership Skills – Maintains bidirectional relationships that improve community health and resilience