Understanding the Importance of Knowledge Translation and How it Differs When Communicating to the General Public

By the end of the lesson, participants will be able to:

1. Distinguish the difference between scientific writing with scientific communication to the public. 
2. List and apply four key considerations before developing content for knowledge translation. 
3. Define the key principles of information design, including clarity, simplicity, hierarchy, and visual appeal.
4. Describe the role of visual elements, such as images, charts, graphs, icons, and typography, in enhancing the clarity and accessibility of written products.
5. List several user-centered design methodologies and how they can provide critical feedback to communication strategies.
6. Use social listening , such as focus groups, readability assessments, and usability testing, to gather feedback from target audiences and iteratively improve the design and content of public health written materials.