Risk Communication Mistakes

Risk Communication Mistakes

The lesson highlights eight risk communications mistakes identified by Dr. Sandman. These are errors made by professionals during the COVID-19 pandemic that can still be remedied:

  1. Overconfidence and failure to proclaim uncertainty 
  2. Failure to do anticipatory guidance 
  3. Fake consensus
  4. Prioritizing health over other values
  5. Prioritizing health over truth
  6. Failure to own your mistakes
  7. Failure to address misinformation credibly and emphathetically
  8. Politicization

By the end of the session, participants will be able to:

  1. Identify eight risk communication mistakes
  2. Describe the consequences of risk communication mistakes
  3. Identify strategies to mitigate risk communication errors
This content was adopted from a CSTE Media & Risk Communications Training for State Epidemiologists in 2022. 
8 Mistakes of Risk Communication
Discussion